Net Entertainment

Net Entertainment, or NetEnt for short, are one of the leading suppliers of B2B casino systems and games in the world today. The company was originally from Sweden, but has expanded its operations now throughout Europe, having offices in Malta (where it is licenced), Ukraine, Alderney and Gibraltar, with a combined total of around 500 employees. Net Entertainment games are renowned for their high playability, excellent graphics and animation, and inventiveness. Most of the leading online casinos use Net Entertainment games.

Net Entertainment History

The beginnings of Net Entertainment can be traced back as far as the 1970s, when they were known as Cherry, and were the leading provider of casino games in Sweden. In the mid eighties the company began to branch out with slot machines in Eastern European countries, but the idea was not a success, and the company lost money over the venture, In 1992 the company scaled down its operation in Eastern Europe, and began instead to look for different avenues to explore.

In 1996 Pontus Lindwall recognised the potential that the internet, which was still then in its infancy, had for online gambling. He managed to convince Cherry, and another Swedish entertainment company called Kinnevik, to invest in his new company Net Entertainment. It was Lindwall’s idea to build casino games, and Net Entertainment found itself swept along as the idea of online gambling took the internet by storm.

Net Entertainment quickly established itself as one of the leading software providers for the world of internet gaming, with a number of highly successful online slots and poker games. They established the Netent Jackpot Network, which allowed online games to be connected together over the internet, making for the creation of progressive jackpots that were capable of climbing into the millions. They moved operations to Malta to obtain licencing, but maintained their technical and business operations in Stockholm.

Net Entertainment Today

Net Entertainment can be found today as the leading software supplier for the top casino sites such as Unibet, Mr Green and Betfair. The flagship character for NetEnt is Gonzo, the Spanish conquistador who features in one of the company’s most popular games, Gonzo’s Quest. This feature-packed online slots games was one of the first that offered truly breath-taking animations, especially with the “cascading symbols” feature, in which winning symbols are eliminated from the screen, and other symbols are literally allowed to crash down and take their place, triggering more wins. In total, NetEnt supplies more than 100 different games, including table games, video poker games, online slots, scratch-cards, lottery games, keno and even virtual horse racing. Most games are both browser and download based, and can be played on mobile devices as well.

Other popular slots games with the NetEnt branding include Jack and the Beanstalk, Jack Hammer and Jack Hammer 2, plus the Mega Fortune games with its exciting wheel-within-a-wheel-within-a-wheel-of-fortune feature. Most of NetEnt’s games can be tried out for free play money first, before you part with your real cash.

NetEnt provides table game software as well, including several forms of Blackjack, Roulette and Caribbean Stud Poker.